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Rakesh Sheth feels it would be difficult to maintain growth in this fiscal, owing to some Economic Factors. He feels Alco-Beverage Industry may not see good growth. Alcobrew is entering the New Year with “high ambitions for flagship whisky brand White & Blue (WB) and Golfer’s Shot (GF) whisky like previous years. AlcoBrew plans for few new launches beyond whisky in categories, namely dark rum and vodka this year. Rakesh Sheth tells - “Premiumization for us is not just about an extension to our existing brand at a higher price point. We have kept evolving year on year in terms of our packaging and the brand WOW.” It plans to expand production Capacity in country, as well as plans to expand footprints in other countries.

Ravi Gurnani, Director, York Wines tells - ‘People ask for wines by brand names and not merely by red and white which is a big change than earlier times’. Restaurant take Wine Seriously than before, as the consumptions there also have increased. Ravi Expects Healthy Growth in all wine segments, especially in Premium Segment. With more consumers getting aware about the brands, Quality will also be a good bet. York Wines plans to launch Sparkling Rose Wine in this fiscal. They always look out for New Markets to exporting Opportunities.

“In 2016, Cheers Group focused on creating new products and reinventing and rebranding our existing ones. The year 2017, “will be all about implementation. Cheers Group are in advanced stages of talks for raising funds through private placement from leading equity players in London and New York. Infusing this capital will aid in realizing strategies and goals much faster.” Premium products dominate the Cheers Group portfolio. Around 85% of its revenue and 95% of its profits come from premium products. Therefore, apart from Scotch whisky, super premium vodka and brandy and premium Indian whiskies are also its key business interests in 2017.

Grover Zampa plans to focus on quality, premiumization and innovation, Production and export expansion. Company’s introduction in super premium/premium segment – Insignia, Chene Grand Reserve, Vijay Amritraj Reserve Selection, Soiree Magnifique and La Reserve in its new avatar – have found good acceptance in both domestic and international markets. Company plans to create awareness about the Indian Wine Industry at International platforms as well as in India. Company wants to work on the new platform ‘Wines of India’ that comprises leading wineries and stakeholders from the Indian wine industry. Grover Zampa is a major exporter of wines, selling its products in 26 countries. In 2017, the company hopes “to reach at least 30 countries. We will target 20% growth in our exports.

Anil Arora feels that there would be growth in female consumers, increasing availability of premium brands through departmental stores/premium shops/model shops; and rise in the bar/lounge/discotheque culture due to the young generation’s preference for these outlets. Anil Arora, Head – Spirits Division, IGL says - “We will become bigger than what we were in 2016 in terms of volumes/ profits/ distributions/ tie-ups/ manpower/ production/ brands/ institutions/ presence in CSD.” IGL is planning to expand its marketing footprint by launching its products in the new markets in India as well as exporting to other countries & doing various tie-ups is also on the cards.

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