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The effectiveness of digital marketing strategy depends on the campaign objectives, says Manmeet Kaur, Commercial Marketing Manager– GTR, William Grant & Sons India Pvt. Ltd.

With various digital options available, it is economical as well as more
effective to engage with a well-defined audience group. Digital
activation is an important part of brand planning and development.
It is much more economical when compared to other advertising
and activation options available, says Manmeet Kaur, Commercial
Marketing Manager – GTR, William Grant & Sons India.

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