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India’s alcobev industry is facing issues in establishing end-to-end supply chain integration, which if implemented, can facilitate in providing complete transparency of alco-beverage business in the country and help teams perform at the optimal level.

To analyse the benefits of integrated value chain among other topics, industry heads, journalists, and marketers assembled at the Spiritz 2019 ThinkPad session, held at Pullman New Delhi Aerocity, on 12th December 2019. The speakers’ panels had a judicious mix of experienced professionals and young thought leaders. The first session was moderated by Nirupama Soundararajan, Senior Fellow, Pahle India Foundation, and included eminent panelists like Arun Kumar, Director, Aspri Spirits, Rahul Singh, ex President, NRAI, Ashwin Balivada, Director, Cheers Group, and Paritosh Bhandari, Founder, Tipple Brands Limited, UK.