The name Two Indies Rum signifies the union of two cultures – India and West Indies. It is inspired by the tales of farmers from these countries. The simplicity and authenticity of the Two Indies label reflects in the depiction of a farmer havesting sug- arcane, which forms the base ingredient of Two Indies Rum.

The story of the liquid inside the bottle is pic- turized on the label, making it self-explanatory. To produce the Two Indies label, pressure-sensitive and eco-friendly adhesive paper is used.