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World is changing fast, so are the preferences of consumers. The need for keeping a tab on online content consumption has never assumed so much importance as in these days of profusion of digital media and social platforms. The conventional tools are still being used to get consumers’ attention but they often fall short in the objective, simply because a sizeable number of young Indians do not subscribe to conventional media at all and rely more on online content for all their needs. This imperative need to increasingly employ the new-age media prompted Spiritz to understand the changing dynamics of marketing of liquor brands and the best way to do so is to reach out to the people and teams who use these digital tools to reach out & engage their target consumers. And we did exactly that.     Read on…