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A strong brand strategy that is modeled around the online consumption patterns of the target audience can effectively captivate their attention and create or change their perception as desired, views Karishma Chandy, Sr. Marketing Manager –VBev

Contextualising the industry setting for digital marketing, Karishma Chandy, Sr. Marketing Manager, VBev says according to Internet World Statistics, India has 391.2 million internet users as of February 2019, second only to China. No wonder then, the company usually communicates with its audience through a mix of events and on-ground activations as prescribed with the Indian legal framework, and through digital content, through VBev and partner platforms. Unlike other players in the field, VBev however believes that engaging with the consumer face-to-face leaves a more lasting impression and creates a memorable brand experience.

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