True to character, Glenfiddich, the world’s most awarded single malt Scotch whisky hosted the launch of the Experimental Series in Rajasthan in true avantgarde fashion at the annual Penguin Random House India celebratory party during the Jaipur Literature Festival. The Series is a new range that combines the brand’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers from the whisky world and beyond.
Hosted at the luxurious SUJAN Rajmahal Palace, the evening was attended by erudite literature aficionados, authors, publishers and literary personalities from around the globe such as James Pennefather, Manisha Koirala, Shobha De, Shashi Tharoor, Sanjay Kapur, Samarth Kasliwal, Tarang Arora, Namita Bhandare among others.
Synonymous with the Glenfiddich’s spirit of experimentation and innovation, Angad Singh Gandhi, Glenfiddich India Brand Ambassador hosted an exclusive tasting session of the two Experimental Series variants- Glenfiddich IPA Experiment and the Glenfiddich Project XX. Appreciated by all present at the event, the Glenfiddich Experimental Series is designed to inspire unusual and unexpected variants and has been created from collaborations with like minded mavericks from a wide range of different industries.
Speaking on the occasion, James Pennefather, Managing Director, William Grant & Sons India, said, “The Experimental Series is built on Glenfiddich’s long tradition of innovation and takes us to new levels of experimentation in a way no distillery has ever done before. We are thrilled to be launching this innovative offering in Rajasthan over such a spectacular evening.”
Glenfiddich Project XX follows the first malt released from the series, Glenfiddich IPA Experiment; a Glenfiddich single malt finished in IPA craft beer casks carefully selected by Brian Kinsman and a local Speyside craft brewer. The Glenfiddich IPA Experiment is the first in the series which will include a number of unexpected variants over time.
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.