Iconic brands from Beam Suntory Soon in India
Neeraj Kumar, the newly appointed Managing Director of Beam Suntory India is a veteran of marketing & strategising for brands and he has recorded many spectacular successes including that of Teacher’s Whisky in India, which is indeed a quotable brand success story. Neeraj was destined to take up the position of Managing Director of Beam Suntory India as he has been handling the company’s portfolio for the last many years in different capacities including that of Marketing Director for Emerging Asia. He has been consistently scripting new success stories. For Beam Suntory, India is a priority emerging market and Neeraj is working towards reaching $1 billion in sales by 2030. An unassuming and low profile performer, Neeraj is set to bring in some new brands in India from the House of Suntory portfolio.
Q. How does it feel to be an MD of the world’s number three alcobev company? Does it bring many responsibilities with it?
A. India is a key priority market for Beam Suntory, and I could not have been more energised with our ambitious growth agenda for this incredible market. I am very humbled and excited to partner with a dedicated and passionate team to execute our premiumisation and growth strategy for the
Indian market.
Over the past several years with Beam Suntory, I have seen a deep commitment from our leadership to attain sustainable growth in India. Our global ambition is to position BeamSuntory as the world’s most admired and fastest growing premium spirits company. This is true for India as well.
To help achieve our ambition and ensure focus, we have simplified our international region structure and India is now one of the three business units that comprise Beam Suntory’s international region.
In India, with leading brands like Teacher’s, Jim Beam, The Ardmore, Laphroaig, Bowmore, and premium brands under our House of Suntory portfolio, we have an aspiration of reaching $1 billion in sales by 2030.
Our most immediate priority is to build on the current momentum of our premium portfolio across different consumer occasions by leveraging our East-Meets-West competitive advantage.
We will also continue to leverage the passion of our people for the environment by continuing to commit to initiatives supporting environmental sustainability. To achieve our ambition, we are building a top talent capability and greater commercial capability.
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