The liquor import portfolio of Lake Forest has a wide variety of products to cater to different categories of consumers.  The portfolio, whose strength is wine, has products with prices rang- ing from Rs 1000 to 15,000.

To provide products at the best prices to the consumer, Lake Forest manages its costs by efficient buying of stocks. It re- news its attractive offers from time to time.

As part of its expansion plans, the liquor importer constantly updates the brands in its portfolio. Recently it extended its Chil- ean liquor portfolio. It has maximum retail outlets in Haryana.

Lake Forest is concentrating a lot on its sales efforts. It or- ganises wine tastings for all its imports. It goes for promotion through events like polo cup and bloggers meets.