Amrut Distilleries has played a pivotal role in changing the image of India as the manufacturer of cheap liquor in the world’s eyes by launching Amrut Single Malt. This first single malt from India has transformed the perception of global spirits consumers towards Indian liquor manufacturers who are now viewed as capable of providing products […]

Thanks to its angular design and multi-faceted diamond shape cuts, the bottle of Regal Talons Rare Generation Whisky breaks the clutter in its segment. Its clean sharp shape makes it classy. It evokes a distinguished and premium appeal and is easily noticeable and identifiable. Another highlight of the Regal Talons bottle is the eagle image […]

Rakshit N. Jagdale, Executive Director, Amrut Distilleries Rakshit literally created history. He created India’s first Single Malt whisky and shook the world with its amazing quality. Amrut Single Malt Whisky has been rated as one of the top three whiskies by whisky guru Jim Murray and has won accolades at almost every international platform. With […]

The Party Starter Limited Edition bottles mark a milestone for Chandon India, as they represent the brand’s first-ever limited edition innovation created for India. These bottles for two Party Starter variants – Brut and Rosé – have been exclusively designed for the end-of-year celebrations. The bottles are enrobed in a special white sleeve with luscious […]

The name Two Indies Rum signifies the union of two cultures – India and West Indies. It is inspired by the tales of farmers from these countries. The simplicity and authenticity of the Two Indies label reflects in the depiction of a farmer havesting sug- arcane, which forms the base ingredient of Two Indies Rum. […]

Grant ’s Scotch, William Grant & Sons India Pvt Ltd Grant’s Whisky, a globally established premium Scotch, was an unknown entity for the young Indian drinkers. To promote it among the young drinkers, William Grant & Sons India devised a novel social recruitment campaign, “Activating friendships for success”. This digital campaign offered the promise of […]

SOM Group for Liquor Paradise, Bhopal To serve its high-end customers, SOM opened its first premium liquor outlet called Liquor Paradise in MP Nagar in Bhopal. This outlet has an aesthetic look and ambience similar to a mall. In this first of its kind 9,000 sq ft outlet with self- help counters, customers can walk […]

Radico Khaitan’s Magic Moments Electra is a unique offering in the RTD segment. This vibrant vodka-based international cocktail has been launched in colourful unique flavours of Appletini, Cosmopolitan, Agent Orange, Starry Night Martini and Mojito. The RTD category had only a single strong player Bacardi Breezer for over a decade. Attempts to launch pre-mix whisky […]

The liquor showroom of Ashok T Gulrajani is one of the sought-after liquor outlets in South Delhi. The showroom makes available a huge range of liquor products under one roof. With over 25 years experience of the liquor industry, Ashok has taken effective steps to ensure the comfort and convenience of customers. He gives his […]