SOM Group for Liquor Paradise, Bhopal

To serve its high-end customers, SOM opened its first premium liquor outlet called Liquor Paradise in MP Nagar in Bhopal. This outlet has an aesthetic look and ambience similar to a mall.

In this first of its kind 9,000 sq ft outlet with self- help counters, customers can walk around and select the brand of their choice. For them standing in long queues before dingy outlets to buy their drink is now a thing of the past.

The four-storey Liquor Paradise also has a high- end Bar & Restaurant to cater to all age groups with world-class DJ and tempting food. Sporting marvellous interior and exterior looks,  this outlet is the new party venue of the town. With four star hotel-like ambience, its prices are highly economical.

Liquor Paradise stocks a huge range of brands of rum, wine, beer, vodka, Scotch, brandy, tequila, gin, champagne and many more.

The specialties of the outlet include special lounge for couples and family, mouth-watering veg/non-veg snacks and food, AC/non-AC premium sitting area, lift facility, separate smoking zone, special DJ floor for parties, bouncers & security, etc.

Other innovative changes include new low- maintenance flooring, product and local historical mood pictures, main floor display, new racking in cold room and split-end aisle displays providing better display and shopping. The management supports customer decision making and navigation through the store.