The terms of engagement will change
Having forayed into the digital space only recently, Khoday India Ltd.’s entire marketing strategy is being changed for a more intensive engagement with the customers, says Satpal Chaudhry, COO, Khoday India Ltd.
The normal procedure being adopted by most alcobev companies in India to communicate with the audience is through videos and other audiovisual modes, and through direct interaction on any product with the audience, says Satpal Chaudhry, COO, Khoday India Ltd. However, this scenario is fast shifting towards digitilisation.
