Walking on beer

Beer giant Heineken is offering beer in a truly innovative format. It has introduced personalised sneakers with beer filled in their soles. The beer brand has produced this personalised sneaker brand named Heinekicks in cooperation with well-known designer, Dominic Ciambron, who is known as a shoe surgeon, and in collaboration with BBH Singapore.

Only 25 pairs of this special limited edition shoe, which are white with green and red lining, are available across the markets of Vietnam, South Korea, Taiwan, India, and China.