Simon Brooking, Master Ambassador, Beam Suntory, says he likes to bring Scotland to the consumers, not only by tasting the whisky but by burning the peat and tasting the barley. In this freewheeling chat with Shalini Kumar he tells her how Scotch becomes a friend, an opportunity, an open door. The industry expert points out that younger whiskies highlight more spirit character while older whiskies highlight more wood character. They are neither better nor worse. They are merely different, he adds.